Buying & Price Guide

Explore our buying and price guide to understand quality, craftsmanship, and pricing. Make informed decisions and find jewellery that perfectly matches your style and budget.

What is the purpose of this jewellery?

Before starting your purchase, it’s important to clearly define the purpose of buying a jewellery piece.

Whether it’s for everyday wear, special occasions, or ceremonial use, every piece serves a unique role. Understanding this helps you narrow down your choices effectively.

While casual purchases are often based on personal preference, occasional or ceremonial jewellery may benefit from input from family and friends.

Be it for gifting or personal wear, answering these questions will guide you toward selecting the most suitable and valuable options.

The Significance of the 4Cs in Determining Price

The 4Cs—cut, color, clarity, and carat—play a crucial role in selecting the perfect diamond. They not only define the beauty of a diamond but also directly impact its pricing.

Whether you’re choosing a solitaire or a cluster design, understanding these four factors helps you evaluate quality accurately and make a smarter, more confident purchase decision.

What do the 4Cs signify, and how to differentiate them?

Color: Purity in Every Shade

Diamonds range from completely colorless to slightly tinted. The closer a diamond is to being colorless, the rarer and more valuable it becomes.

  • D–F: Colorless, extremely rare and premium
  • G–J: Nearly colorless with slight warmth
  • K–M: Noticeable tint with a subtle charm

Tip: The right setting can enhance or minimize visible color.

Cut: The Sparkle Factor

Cut defines how well a diamond reflects light. It's not the shape, but the precision of craftsmanship that determines brilliance.

  • Excellent Cut: Maximum sparkle and brilliance
  • Good Cut: Balanced shine with minor compromise
  • Poor Cut: Dull appearance with less light reflection

A well-cut diamond always stands out, regardless of size.

Clarity: Perfection in Detail

Clarity measures the presence of natural inclusions within a diamond. Fewer imperfections mean higher clarity and value.

  • Flawless (FL): No visible imperfections
  • Very Slightly Included (VS): Minor inclusions under magnification
  • Slightly Included (SI): Visible inclusions to the naked eye

Every diamond is unique, but clarity enhances its brilliance.

Carat: Weight & Presence

Carat refers to the weight of a diamond. While larger diamonds are rarer, size alone does not determine beauty.

  • 0.5 Carat: Elegant and versatile
  • 1 Carat: Classic and balanced
  • 2+ Carat: Bold and statement-worthy

Focus on the balance of size, cut, and clarity for the best value.